Artist - Album: BOOGIE – ‘Everything’s For Sale’
Record Labels: Shady/Interscope
Release Date: 01/25/19
Singles (thus far): "Self Destruction” & “Silent Ride”
Boogie brings a vulnerable modern melodic blueprint for his 1st album at Shady Records. Through his self-proclaimed *Gospel, Gangsta, Trap-and-B*, I actually noticed some reflective & relatable material. A tad depressing at times but honest. His voice fits him in a unique box of lighter, cagey, slight monotone-rasps. The album vibe feels subdued & smooth – yet personal & introspective; sprinkled with a little west-coast pride. As a mainstream debut, it’s a mature, authentic vision… so I’m not shocked to learn he’s a 29-year-old rap “rookie”.
The slick production stood out, with a bigger budget than expected; it’s polished, glitzy, sullen, & often uses beautiful keyboard or string instrumentation. Many of the beats on built on slow-churning soul, which helps lighten the mood. From the intro, he condemns conscious lyricism… but for a guy that doesn’t like consciousness, he surprisingly shows lots of conscious reflection in his rhymes. I prefer his rapping over his singing; but I appreciate when he ends verses with his optimistic thoughts/lines. There are clever guests here from JID & Snoh Aalegra, for different reasons – on “Soho” JID’s faster flow & energy brought a needed contrast; while the Snoh-feature on “Time” provides unlikely chemistry & some smoky, sultry, singing chops that Boogie lacks.
I wasn’t liking the short song lengths; 6-of-13 tracks being under 2:26. Definitely expected more from the Eminem-feature on “Rainy Days” – where although the hook’s catchy, both rappers forced rhymes & metaphors that misses the mark. While Boogie has depth & a vivid vocab; certain records felt anti-climactic, unfinished, or one-dimensional. He displays only 1 gear, being hit or miss with deliveries, so I hope he can develop different speeds & cadences. I also prefer the grittier 2nd single “Silent Ride”, over the 1st single choice of “Self Destruction” which struck-out for me.
Cumulatively, I generally liked 7 tracks here, so I’m grading it as a slightly above-average release. ‘Everything’s For Sale’ examines Boogie’s world in dark tints, both good & bad. While it lacks a smash hit or goto jams; it’s definitely mood music & a listener’s album. His vibe, insecurities, & introspect are encouraging for a debut. Charisma & versatility were setbacks, but the album’s POV holds my attention. I’m interested in seeing him rap a little more, craft longer songs, and experiment with other emotional tones in the future. My favorite tracks I recommend are “Soho”, “Whose Fault”, “Silent Ride”, “Tired/Reflections”, & “Time”.
MY FINAL VERDICT:
3.5 STARS (out of 6)